The economy has been declining, and millennials, the group with the largest spending power, have ruled – these brands are out.
Tiffany & Co.
This brand is iconic and has secured its place in pop culture but the 200 year old brand is now going down. Millennials are opting for more practical gifts for their loved ones and are also foregoing the tradition of marriage altogether.
This classic breakfast option has been self-coined as the breakfast of champions. The reason it’s on a downward path is that millennials are always on the go. This means no sitting down and eating breakfast, and, therefore, no more Wheaties.