Fiat
Smaller cars are no longer seen as ‘zippy’ and cute. Fiat’s reputation in the US is not great, with it providing bumpy rides. The hope is not lost, though, as the company is now branching into more popular vehicle designs.
Budweiser
No longer the “King of Beers”, this brand dropped to number 4 in domestic beer sales for the US and continues to go down. Beer just no longer cuts it for sales as people are demanding creative and exciting drinks.